Bay Yong Khiong
Web Designer, Programmer
Project
Summary
Design a Clothing Poster
This is a school project where we were tasked to design a clothing poster/advertisement. Deliverables include:
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1 mood board
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3 concept sketches
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1 final artwork
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1 Reflection journal
Software used:
My thought process:
Adobe Illustrator
As I know, this project must be completed by lesson ends(by 2359). So time management is paramount importance. I did not have time to look up tutorials, I just draw what I want my viewer to see(the concept art).
So when I think of poster, I think of a picture that might draw the viewer attention in, or a picture that will make the audience make a transaction/cha-ching. But I must also not forget why is it beneficial for the consumer. Product advertising is the art of informing the people of the product and its benefits.
So my end goal in mind is something like a product/brand name + a tagline/slogan. With colorful aesthetic of course.
Year
2021
Color Scheme
Dark gray, White, Black, Magenta, Dark Pink
Moodboard:
Emphasis, Contrast
Principle of Design
Now you must be thinking. Holy crap, that moodboard is horrifyingly bland! Why did I add 6 pictures of people in or w/o sweaters/trench coat/jackets/blazer?!?! This is because I was following a classmate's moodboard. I did not know what to do, this was my first moodboard ever. I wasn't even aware if I was exercising Contrast, Emphasis and Balance. I just pick and paste the colors I found from my moodboard.
Concept Sketches:
Concept
Sketch 1
Final artwork:
The concept art is what I thought I might put in the poster but in the end, I just want to add a jacket to tell the audience, "Yo, don this jacket, it makes you look more stylish". And because the jacket belongs to UrbanFind, I added their company's logo(free advertisement).
I hope my explanation was clear and concise, if you have any questions, drop me a message on Wix. It will directly inform me to my email inbox.